The CX, BD, Sales, and Marketing Team of UCS Facility Management has successfully completed a comprehensive 4-day Sales and Marketing Training Programme.
This transformative initiative was facilitated by Professor Robert E. Hinson, Pro Vice-Chancellor of the Ghana Communication Technology University and Marketing Consultant to the Jospong Group of Companies, alongside Mohamed Irfan, Group Facility Manager at the Jospong Group. Conducted over a two-week period, the training covered a diverse range of topics including customer experience, sales, marketing, presentation skills, digital marketing, and brand management.
UCS Facility Management Ghana Limited, an integrated facilities management company, was established in November 2014 as a partnership between the Campak Group of Turkey—an internationally acclaimed leader in the facilities management industry with a proven track record across Europe, Asia, North Africa, and the Middle East—and a Ghanaian partner, the Jospong Group of Companies. ucsghana.com/about
A key focus of the training program was Mastering Essential Sales Skills, emphasizing four fundamental pillars for sales success:
- Accountability – Encouraging ownership of actions and results to foster trust and contribute to organizational growth.
- Time Management – Enhancing productivity through prioritization, effective delegation, and streamlined task execution.
- Superior Selling – Strengthening sales proficiency from prospecting to closing deals while maintaining customer satisfaction.
- Customer Focus – Prioritizing client needs and ensuring a strong customer-centric approach in all interactions.
The program equipped participants with innovative strategies to boost their sales, marketing, and customer service capabilities, addressing crucial business growth aspects such as:
- Selling and marketing services effectively.
- Developing clear and structured marketing and business development plans.
- Implementing practical marketing KPIs for performance tracking.
- Achieving service and sales excellence through effective deal closures.
- Enhancing presentation and communication skills for sales professionals.
- Strengthening accountability, time management, superior selling, and customer focus.
Throughout the training, participants gained valuable insights into tailoring value propositions to client needs, crafting structured marketing and business plans aligned with SMART goals, and implementing Performance Improvement Plans (PIPs) and measurable KPIs to address team challenges.
The facilitators emphasized consultative selling techniques, strategic client partnerships, and alignment with business objectives to drive sustained growth.
Professor Hinson underscored the significance of well-prepared business profiles, compelling digital content, and strategic networking to enhance client trust and brand loyalty. Participants also learned to optimize workflows, prioritize high-impact tasks, and maintain a sharp customer focus through effective communication, proactive follow-ups, and structured client interactions.
Sales and marketing strategies introduced in the program included value-based pricing, mastering the sales process, and leveraging networking and client databases for tailored campaigns. Additionally, the importance of benefit metrics and analytical tools like the Net Promoter Score (NPS) was highlighted to measure service quality and enhance customer experience.
This pioneering training program, initiated and supported by Mohamed Irfan, Group Facility Manager at the Jospong Group, underscores the organization’s dedication to professionalism and innovation.
Under the expert guidance of Professor Hinson, the UCS Facilities Management team is now better positioned to elevate its competitive standing in the industry, drive commercial success, and deliver exceptional customer experiences in 2025 and beyond.
