MultiChoice Ghana says adjusting the prices of its subscription was “to bring to our subscribers, the premium quality content that they so much enjoy.”
“Our last price adjustment was on the of April 2022 after that there was an adjustment of the Value Added Tax (VAT) rate in January 2023 from 12.5% to 15%, which is a tax we collect and remit to the GRA,” the company said in a statement issued on February 3, 2023.
The company also premised the increment on the cedi depreciation and rising inflation.
“A significant portion of our content and satellite costs are sourced internationally and paid for in foreign currencies (like the FIFA World Cup, 14 European leagues, tournaments, i.e. the Premier League, laliga, UCL, Formula One, Tennis Majors, Golf, arnongst other live sports and international movies, series, kids content. News etc.)”
“In April 2022 when we last adjusted prices, the GHS/US$ rate was 7.54, versus the current rate of 12.39 (a 64.4% depreciation during the period). Since our lost increase, fuel prices have increased by 58.8% (from GHS9.7 to GHS15.4), electricity tariffs have increase by 65.24%. Our DTT service run from 14 cell sites that significantly use electricity and fuel to power the various equipment needed to broadcast our content,” the statement added.
Below is the full statement