As part of his ongoing work as Marketing Consultant to the Jospong Group of Companies, Professor Robert E. Hinson, Africa’s leading marketing professor, has applauded the strategic decision by the Jospong Technical & Logistics (T&L) Cluster to introduce Cluster Marketing Monthly Performance Reviews (MPRs). While the Jospong Group already conducts group-wide Marketing MPRs, this new cluster-level innovation is expected to play a crucial role in the commercial success of the T&L Cluster as the company prepares to welcome a new Group Head of Sales and Marketing in February 2025.
The Importance of KPI Measurement in 2025 Commercial Success
During a recent engagement with members of the Technical & Logistics Office, Professor Hinson emphasized the critical role of marketing performance measurement in achieving success in 2025. He highlighted that structured performance tracking will not only enhance strategic decision-making but also ensure accountability and continuous improvement within the sales and marketing teams.
Professor Hinson further proposed endorsing key brands such as the Jetour vehicles and supporting the organization of innovative marketing orientation programs tailored for sales and marketing leaders within the Jospong Technical & Logistics (T&L) Cluster. These initiatives, he noted, will equip professionals with the necessary insights and skills to drive sustained revenue growth and improve overall market positioning.
The Jospong Technical & Logistics (T&L) Cluster: A Key Industry Player
Under the leadership of Dr. Alex Atakorah, the Jospong Technical & Logistics Cluster is a powerhouse within the Jospong Group, comprising the second-largest number of subsidiaries. The businesses within this cluster operate across multiple industries, including:
- Manufacturing
- Building and Construction
- Automobile and Equipment
- Ports and Logistics Services
- Agriculture and Agro-business
- Mining and Quarry
- Oil and Gas
Key Subsidiaries and Their Strategic Importance
The T&L Cluster is home to several high-performing subsidiaries, including Sino Africa, JSA Logistics, Amaris Terminal, Road Safety Management, JA Plantpool, JA Hiring, Yutong, Vehicle Assembly Plant, JA Quarry, Universal Plastic Production and Recycle, Ayensu Starch, Park House, and JSA Farms. These companies collectively contribute significantly to the economic development of Ghana and beyond.
Among them, JSA Logistics plays a pivotal role in providing logistics and supply chain solutions for over 45 companies, specializing in warehousing, port services, logistics management, and its proprietary motor and tricycle brand, Supreme Star.
Professor Hinson’s Commitment to Sales and Marketing Excellence
Known for his hands-on approach to business development, sales coaching, brand communications, and customer experience enhancement, Professor Hinson remains committed to guiding marketing professionals within the Jospong Technical & Logistics (T&L) Cluster. He has pledged to work closely with Dr. Alex Atakorah and his leadership team at the Group Office to ensure the realization of all 2025 sales and revenue goals.
By fostering a culture of data-driven marketing performance measurement, Jospong’s T&L Cluster is poised for continued growth and industry leadership. The introduction of Cluster Marketing Monthly Performance Reviews represents a transformative step toward optimizing sales strategies, improving operational efficiency, and ultimately ensuring commercial success in 2025 and beyond.
