Business survival hinges on honesty and adaptability – Sani Group CEO

Lord Ibrahim Sani, CEO of the diversified conglomerate Sani Group, has stressed the crucial importance of honesty and adaptability for businesses to thrive in today’s turbulent times.

In an interview, Lord Sani emphasized that transparency and integrity are essential for success, particularly in the wake of the COVID-19 pandemic.

“Honesty and adaptability are non-negotiable factors for businesses to survive and succeed,” he said.

He lamented the lack of transparency in some business dealings, noting that “there must be a very straight-up honesty within everyone involved – suppliers, manufacturers, customer base, everyone.”

Lord Sani acknowledged the challenges faced by businesses, especially in Ghana, where “it’s survival of the fittest.”

However, he remained optimistic about the future, outlining key strategies for long-term sustainability, including cutting costs, planning, and strategic employment.

He also highlighted the importance of emotional connection with customers, saying, “People will always buy with emotion rather than just what you have to offer.” By responding to people’s emotions, businesses can gain a competitive edge.

In addition to honesty and adaptability, Lord Sani emphasized the significance of education and innovation in driving business growth, particularly in emerging business models like Airbnb.

As businesses navigate uncertainty, Lord Ibrahim Sani’s insights offer valuable guidance reminding entrepreneurs of the timeless principles that underpin sustainable success in any industry.

By: Bright N.K. Amaning | | Ghana


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