The latest sentiment analysis report from IMANI has revealed that the New Patriotic Party (NPP) still leads in positive sentiments, but the National Democratic Congress (NDC) has narrowed the gap.
According to the report, which covered the period between June 1 and June 18, 2024, the NPP’s positive sentiment increased to 29.68%, up from 25.95% the previous month. The NDC’s positive sentiment also rose to 23.11%, up from 22.36% the previous month.
The report attributed the NPP’s increased positive sentiment to the campaign tour of its flagbearer, Dr. Mahamudu Bawumia, in the Ashanti Region, which coincided with the 25th anniversary of the coronation of Otumfuo Osei Tutu II. The tour generated significant buzz on social media, with many commenters praising Dr. Bawumia’s campaign promises and town hall meetings.
However, the NDC made significant gains in positive sentiments, driven by the recent corruption scandals surrounding the NPP, including the conduct of the Attorney-General, Godfred Dame, and the ongoing saga of the SSNIT hotels. The report noted that the NDC’s negative sentiment rate decreased by the same margin as the NPP’s, showing that the party has closed the gap in negative sentiments.
The report also highlighted the significant reach and engagement of the hashtag #JMLEGACY, which was triggered by John Mahama’s statement on his legacy and achievements. The keyword “Mahama24HourEconomy” also generated significant mentions, with a social reach of over 4.1 million and almost 40% positive sentiments.
Despite the NDC’s gains, the NPP still leads in mentions on social media, although the NDC has increased its engagement and reach. The report noted that the NPP’s mentions were often one-dimensional, with many new accounts tweeting the same statements, while the NDC’s mentions were more interactive and diverse.
The IMANI PULSE report is a regular analysis of sentiment on social media regarding the major political contenders for the election, as well as influential trends and influencers shaping social media discourse.
