The National Media Commission (NMC) has introduced new measures in a huge move to make the media free from all quick money commercials by some traditional bodies.

Some of the measures put in place by the commission to sanitize the media landscape content in Ghana were officially disseminated on Tuesday, October 31, 2023.

The heart of the initiative introduces the establishment of the Broadcasting Monitoring Center which is a specialized center tasked with regulating offensive media content. However, a toll-free number has also been activated which will help create more conscious consumers of the larger media.

The NMC’s and NCA’s decision to combat the broadcast of egregious content within the media was the outcome of a significant stakeholders’ consultative meeting held in 2021. During this meeting, there was unanimous agreement that regulatory action was imperative, considering the escalating proliferation of dubious individuals on the airwaves.

Present at the launch of the new initiative by the National Media Commission was the information minister among others, stating categorically the efficient use of national resources, emphasizing the importance of striking a balance between regulatory functions and the right to free expression.

“First, I want to congratulate both the NMC for NCA for this collaboration. It is an efficient use of the scarce national resources that we have. In manner places, you see an attempt to duplicate but you have collaborated and you’re saving all of us some money and I want to congratulate you for that,” the Minister said.

Chairman of the NMC, Mr. Boadu-Ayeboafoh says it has become prudent on the back of the increasing spate of egregious broadcasting content to have in place standards and that is what the NCA and NMC sought to do by establishing the Monitoring Center.

By: Edem Etsa Dorvlo | Metrotvonline.com | Ghana