The Guinness World Records mirror a trend deeply ingrained in human behaviour, particularly among many Ghanaians.  Once an endeavour gains popularity or garners support, it becomes a magnet for imitation.

This phenomenon transcends various domains-from academia to commerce. If one individual successfully sells coke in a locality and attracts a customer base, a cascade effect follows with numerous others entering the market to replicate the success. The underlying sentiment is, “Why venture into selling beer when there’s a thriving market for coke?”

I don’t even remember how the craze for MBA died down. Law is now the new MBA.

I had an amusing encounter with a gentleman last year. He said to me, law, it is the Benz and the Sticker for me. Sticker referring to the Bar sticker. He is currently pursuing an LLB with the belief that it will lead him to the coveted car and status.

In my own Kumasi, is about operating a shop. Almost every household with someone abroad has a shop as part of their house. We sell everywhere. No more proper residential areas. There must be a shop in front of that house. Multiple shops all selling same things and busily competing. When my brothers and I managed to put up a house for our parents, we were advised to build a shop as part of the front wall so that the old lady can sell things and keep her active. I said a big NO. We can rent a shop in the market for her to go there and sell. Fast forward, we are gradually becoming the odd house in the area with no shop in-front of it.

Then we also have container shops flood towns. It’s like everyone in Ghana sells. Container shops litre everywhere especially along main streets and they usually sell almost the same things.

I sometimes call us one way people.🤣 Even transport, our main means is by road. We have not utilised the sea, rail and airspace that much. Can you imagine water transport from Accra to Kasoa? It reduces traffic and will make life a bit more comfortable for those commuting from Accra to Central region. Those commuting from Tema to Accra. No wonder our roads always look tired and worn out. The volumes of cars that uses Accra-Kumasi, how do we expect such roads to last?

This conformity, while offering a sense of security, also results in a lack of diversity. We tend to gravitate towards established paths, mirroring the successes of others rather than exploring alternative avenues.

The fear of failure often deters us from embracing unique pursuits. It’s crucial to recognise that not everyone can or should follow the same path, as true fulfillment lies in the diversity of dreams and aspirations.