The management of the Ekumfi Fruits and Juices Factory has refuted rumours dominating social media trends that the company has shut down.
The company says its products will be sold throughout the country and on the international market by the end of 2023.
The management explains that the sharp increase in demand for the product on both the Ghanaian and worldwide markets which the company is struggling to keep up with the supply makes people speculate its closure.
Frederick Kobynna Acquah, the company’s director of operations, said the Ekumfi Fruits and Juices Factory expanded its supply of raw materials as a result of the items’ widespread appeal.
“Ekumfi Fruits and Juices Factory is well alive; it’s expanding per our projections and our business case. We understand why people say they don’t see more of the products on the market. This is because, as soon as we produce, the distributors come for the products, and they get sold on the market,” he told JoyNews.
“We are in full-scale production; ignore the propaganda about our factory shutdown. You have had the opportunity of visiting the over 3,000 acres of land today, and you have also visited the factory and seen it working. Is this a business that you will say has shut down?”
“Today, we have had the chance of visiting 3,000 acres of pineapple plantations in two districts: Gomoa West and Ekumfi, and there are more of these plantations we couldn’t cover. Our intention and business plans are to produce natural fruit juices of international standards that would be nationally and internationally acceptable. We are on course. Already, the international market has accepted our products, and that excites us. We are expanding our farms in order to meet local and international demands,” Mr. Acquah noted.
