Telecommunications company, AirtelTigo has undertaken a big rebranding drive and revealed its new identity as AT.

A number of sub-brands are included in the rebranding, including AT Business, AT Premier, AT Insurance, and ATMoney.

The rebranding was announced during a round table discussion by the Chief Executive Officer of AirtelTigo, Leo Skarlatos, on Thursday, June 22, 2023.

The new identity will be reflected moving forward in all branding, communications, and marketing materials related to the telecommunication network, and existing business materials will be modified accordingly.

“AT is a bold and strategic move aimed at reflecting our brand promise of simplicity making it easier for our customers to identify and engage with us. Our stakeholders should note that this change is only applicable to the brand name and logo, and will not impact our management structure, products, or services,” Mr. Skarlatos said.

He added that “We will continue to offer the same innovative services that our customers have come to know and trust, with an enhanced focus on user experience and customer satisfaction”.

Mr. Skarlatos reaffirmed AT’s commitment to making life as easy as possible for its clients.

“We believe that this name change will only serve to strengthen our brand identity and represents our dedication to growth and simplicity,” he said.

In November 2017, Airtel and Tigo merged to become AirtelTigo. Since that merger, the company has traded under the name AirtelTigo offering various telecommunication services from data to mobile money services and other mobile voice services.